Author: Bob Whitmer
From Journey to Intention: The New UX Shift in the Age of AI
When I first entered the workforce as a graphic designer the industry was already in the middle of a major transformation. It was 1989, and digital technology was rapidly reshaping the commercial arts landscape. Desktop publishing had grown from a revolutionary experiment to a full-scale disruption. There was a real divide. The “old guard” held…
Read more…
My Favorite UX Books + Why (2025 Edition)
Nearly seven years ago, I published a blog post about my favorite user experience (UX) books. I figured it was time to revisit my list and share why these are my current favorites. Living with Complexity – Don Norman (2016), 308 pages Don Norman continues to be a thought provoking and grounding resource for me….
Read more…
What I’ve Learned So Far on My AI for UX Journey
Starting a learning journey is an exciting and transformative experience that, for me, was filled with a mix of emotions. The excitement comes from my great sense of curiosity–the thrill of discovering new things and the anticipation that comes with each step of that journey. The anticipation of mastering a new skill, gaining knowledge, and…
Read more…
Product Design Lifecycle, Part 2: Scope + Structure
One of the toughest and most critical steps of the product design lifecycle is the Scope definition stage. It also happens to be where so many people go wrong—roughly 29% of the projects get it right and succeed according to the Standish Group’s Chaos Report. Scoping isn’t something that you can spend a day doing…
Read more…
The Product Design Lifecycle, Part 1
Those who attended my Vogon Poetry talk on November 13 will notice that we’ve made a few changes to some of the visualizations that I shared. As with our software development processes, we take an iterative approach to just about everything that we do—reacting to feedback on our presentations being no exception. Overview At Don’t…
Read more…
My Favorite UX Books + Why
This is not my first list of user experience (UX) books that should be on your reading list, and to be honest, it won’t be my last. The reason why is simple: we’re always challenging and adjusting how we employ UX to our solutions. There are a lot of great books on UX out there….
Read more…