From Concept to Clarity
You have a vision, an idea that could change an industry or the world. Our evidence-based processes will holistically challenge, evolve, and validate the risky and critical aspects to give you the best chance of success. We approach this process with a unique balance of creativity and discipline, ensuring you make reality-based decisions all along the way.
Identifying and managing the sources of complexity is foundational to our process so that we leave nothing to chance. Sources of complexity include objective complexity (relating to the vision, core values, organization structure, and business objectives), requirements complexity (volatility around functional and non-functional requirements), and solution complexity (the manifestation and realization of intellectual property).
With this in mind, we have curated a robust and integrated set of tools, processes, and methods that empower innovators and business stakeholders to discover problems, ideate on solutions, and ultimately deliver sustainable innovations.
Tools and Processes for Success
We have an broad toolbox to leverage to increase the chances of your innovation becoming sustainable. Working together, we tackle the numerous complexities of creating a new software product or startup.
Co-Creation
Our goal in Co-Creation is to activate the knowledge, expertise, and diverse perspectives of everyone involved from visionaries to customers.
Through a set of structured and interactive activities, we develop a shared understanding of the opportunities and problems to be solved. We use AI to accelerate the gathering of information and researching possibilities to help us quickly achieve a shared understanding.
At the conclusion of a Co-Creation series, we share an overall product strategy with detailed, reality-based decisions.
Diverge & Converge
Divergent and convergent thinking is powerful for generating novel possibilities when solving complex problems. Rather than running with initial solutions, we create space to explore the adjacent possible before moving forward.
The goal of diverging is to generate many potential ideas. We invite everyone to ideate in a structured and collaborative manner using techniques such as newspaper headlines, mash-ups, journey mapping, and brainstorming. The combination of humans and AI creates a powerful dynamic: AI rapidly expands the field of possibilities while people provide the judgment, context, and creativity needed to shape those initial sparks into meaningful directions.
Next, we begin converging. This analytical and evaluative process assists us in identifying which ideas deserve further exploration. Often, convergence leads to a variation or refinement of the original idea that can lead to even better business outcomes.
Design Thinking
Creating sustainable innovation requires an iterative and creative approach to developing the best possible solution. This is why we employ techniques from Design Thinking to solve the wicked problems inherent in innovation.
One approach we use is What Is, What If, What Wows, and What Works. Through it, we look at the solution as it exists today, imagine the shape of the solution to come, diverge into a “moonshot” vision for the product, and then converge into what can feasibly solve the problem.
At the heart of our approach is empathy. We immerse ourselves in the customer’s world, collaborating to gain a deep understanding of their jobs to be done and the challenges and opportunities they face. This customer-centric approach allows us to identify the core problems that need to be addressed first.
We use prototypes to test our assumptions with potential customers. Their feedback becomes the catalyst for our continuous learning and refinement. This iterative process ensures that our solutions are always evolving.
Key Questions
For a product to be a sustainable innovation, it must be Desirable, Feasible, and Viable. As we move forward, we identify key questions through these lenses and answer them with tools to bring clarity as quickly as possible.
Desirability assesses whether there is a market demand for the product or transformational experience. We validate customer needs, preferences, and behaviors to ensure that the product addresses a real problem or desire in the market.
Feasibility refers to the practicality and possibility of developing your product. AI is expanding what’s possible, making ideas that were once technically uncertain far more attainable.
Viability examines your product’s business perspective and assesses its financial sustainability. We will analyze the business model, pricing strategy, market competition, and overall market conditions. We design solutions that fit within market and financial realities to make them viable.
