Here are some of the articles we’ve been reading around this office this week.
To Understand Code, Don’t Read 38,000 Words. Just Start Coding – “To program professionally is hard and requires a lot of experience, but to program recreationally is easy and requires none. What is code? It’s a good question, and Ford’s is a noble attempt at an answer. But you’ll get a better one if you just start here [www.codecademy.com].”
You Can’t Multitask (Thanks to Jarrod Wubbels for recommending this article) – “Software often requires us to actively think about two things at once: like needing to know if the current content of the clipboard is important (when you should be thinking about the edit you want to make), or whether the “predictive” text entry on cell phones has incorrectly guessed the word you want (when you really just want to be writing your message). Unfortunately, this is like asking us to simultaneously press two buttons that are 10 feet apart. It’s impossible, and it’s not humane, so we’ll make mistakes. But, it’s not our fault.”
Apple’s Latest Product Is Privacy – “These bold assurances about privacy weren’t a first for Apple. But their prominence at its big annual event escalated a recent campaign to emphasize that the tech giant stands for privacy — and that, by implication, Google does not. At the same time, Apple’s case for privacy isn’t airtight. In effect, privacy itself is now a key product — and a key marketing point — for Apple, as much as the Apple Watch or the skinny new MacBook.”
7 Overused Marketing Buzzwords (and What to Say Instead) – “The great challenge of marketing is to cut through the noise and get your message both heard and acted upon. This is difficult or impossible if your marketing materials use the same vague clichés that everyone else uses. To make your marketing message clear and memorable, replace your “heard it all before” verbiage with statements that are precise and vivid.”
Beach Reading (and More) – “Last year, there was only one book on my summer reading list that you could reasonably call a beach read. This year I tried to pick a few more things that are on the lighter side. Each of these books made me think or laugh or, in some cases, do both. I hope you find something to your liking here. And if it’s not summer where you live, this list will still be here six months from now…”