Here are some of the articles we’ve been reading around this office this week.
The Cost of Continuously Checking Email (Thanks to Steve Kiene for recommending this article) – “Shifting our attention from one task to another, as we do when we’re monitoring email while trying to read a report or craft a presentation, disrupts our concentration and saps our focus. Each time we return to our initial task, we use up valuable cognitive resources reorienting ourselves. And all those transitional costs add up.”
6 Rules for Building and Scaling Company Culture (Thanks to Brian Zimmer for recommending this article) – “If you’re lucky enough to hit upon the right culture, do everything you can to preserve and scale it. If you can do that, then you can have a chance of not just growing a successful business, but of building a business that will survive long after you’re gone.”
Computers Can Now Get You to Buy More Stuff by Tapping Into Your Emotions – “The next advertisement you see online could well have been written by a computer.”
48 Crazy Ideas Coming From The $2 Billion Stealth Startup Magic Leap – “Their latest application is a 180-page opus for user interface, filled with a surplus of imaginative sketches illustrating the platform’s potential. Will all of the ideas end up in some Magic Leap shipped product? Of course not. But the application still gives us the best peek into what Magic Leap is dreaming up for us next.”
CAPTCHAs May Do More Harm Than Good – “When users are presented with a CAPTCHA, they are 12 percent less likely, on average, to continue with what they came to do at the website, according to a Distil Networks study released earlier this month. That number is even worse for mobile users, who abandon their intended activity 27 percent of the time they’re confronted with a CAPTCHA, the study suggests.”
The Futility of the Strong Password Solution – “Considering the user rebellion against Twitch’s stronger-password requirements, it appears likely that many also rejected the company’s advice to change their identical or similar passwords on other sites.”
Nebraska Crowdfunding Bill LB 226: What It Means for Startups (Thanks to Brian Zimmer for recommending this article) – “Nebraska State Senator Colby Coash of Lincoln has introduced a bill, LB 226, that creates a framework for equity-based crowdfunding. ‘This is designed to work like other crowdfunding platforms like Kickstarter,’ Coash said. ‘But instead of being a donation that might get you a t-shirt, this platform gives investors a share in the company.’”