Author: Bob Whitmer

One of the toughest and most critical steps of the product design lifecycle is the Scope definition stage. It also happens to be where so many people go wrong—roughly 29% of the projects get it right and succeed according to the Standish Group’s Chaos Report. Scoping isn’t something that you can spend a day doing…

Those who attended my Vogon Poetry talk on November 13 will notice that we’ve made a few changes to some of the visualizations that I shared. As with our software development processes, we take an iterative approach to just about everything that we do—reacting to feedback on our presentations being no exception. Overview At Don’t…

This is not my first list of user experience (UX) books that should be on your reading list, and to be honest, it won’t be my last. The reason why is simple: we’re always challenging and adjusting how we employ UX to our solutions. There are a lot of great books on UX out there….