Author: Bianca Zongrone Jefferson

    Double exposure: side profile of a man wearing a hat, blended with a cloudy sky backdrop.

    Synthetic Users as a Design Tool

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    Every designer knows the moment when you’ve gotten too close to your own work. You’ve been in the same flow for days, you’ve run it past everyone within arm’s reach, and somewhere along the way you started designing for yourself instead of for the person who’ll actually use it. I hit that wall on a…

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