Don’t Panic Labs brings innovators’ visions to life through experienced product ideation and management, thoughtful design, and disciplined software engineering.
Its team marshals the necessary resources for entrepreneurs, development teams, and technology-based organizations to succeed in a world of increasing software complexity.
Since 2010, Don’t Panic Labs has helped launch hundreds of solutions, reinvented numerous existing systems, trained new software developers, leveled up the skills of hundreds of software engineers, and launched our own product to help organizations align their practices.
Don’t Panic Labs is located in the Telegraph District of downtown Lincoln, Nebraska.
200+
products brought to life
190+
companies collaborated with since 2010
60+
startup partnerships and launches
Our EXPERTS

Doug Durham
CEO/Co-Founder
Software Systems Engineering
Agile & Lean Software Practices
Tech Entrepreneurship

Bill Udell
Chief Operating Officer
Software Product Innovation
Corporate Innovation Leadership
Entrepreneurship & Ecosystem Development

Brian Zimmer
Chief Product Officer
Product Innovation & Strategy
Entrepreneurship & Startup Development
Community Building in Tech

Anne Ruskamp
Principal Engineer
Scalable Software Architecture for Startups
Championing Women in Tech
Technical Leadership in Early-Stage Teams
MEDIA KIT

Telling a story about innovation? Our media kit has everything you need – logos, bios, photos, and a quick look at how Don’t Panic Labs is bringing every innovator’s vision to life.