mySalesman is a lead qualification tool built specifically for the fencing industry. The platform integrates directly with a contractor’s website, allowing homeowners to map their property and receive an instant budget estimate at any time of day. The goal is to set realistic price expectations early, planting a seed of what a project will cost before a salesperson ever schedules a visit.
Without mySalesman, contractors face a significant drain on resources such as driving to appointments with “tire kickers” who are unprepared for the actual cost of a fence. To solve this, the team needed to build a solution that could qualify leads 24/7/365. However, this presented a unique technical challenge: the interface had to be intuitive enough for all potential customers to use successfully on their very first try.
Empire Fence CEO Matt Warner shares how mySalesman evolved from an idea into an “innovation machine” through a partnership focused on iterative discovery. He discusses how it was necessary to refine the product, his team’s approach to selling, and the mindset required to guide this growth.