Managing the Process

The term “innovation” is overused and has lost much of its meaning.

But for us, innovation means transforming ideas into viable products. It is actually a process that can be managed with the right disciplines to increase the chances of success. Having the right team, tools, and technology is essential when undertaking new innovation efforts.

Our lean startup mindset helps deliver the results you need. Our “toolbox” contains a variety of methods and techniques to help at every stage of the process.

Engineer with Microsoft Hololens
National Research Corporation
National Research Corporation


Successful corporations are built around the repeatable and predictable delivery of existing products and services. That is why innovation can be difficult. It requires businesses to operate “outside the norm”, and it demands that the right people, effective processes, and different perspectives be in place.

Your team has the insight and knows your customers well. Our team has experience in translating that into short bursts of effort from which we build, measure, learn, and adapt. Together we infuse the right people, knowledge, and a sense of ownership to reach milestones and hit deadlines.

While building new products can be daunting, having the right partner can accelerate and de-risk the endeavor. Our track record demonstrates that we think differently about solving difficult problems.

Corporate innovation at Don't Panic Labs

Over half of all joint ventures are not successful.

Reasons for this can include lack of strategic alignment, unclear decision‑making responsibilities, and poorly-defined resource ownership.

In short, it comes down to miscommunicated expectations. We want to avoid that, which is why we invest so much into getting to know you before we get into any agreements.

Let us explore if we are a good fit.